In 2003, Daimler-Chrysler proudly introduced the Jeep Wrangler Rubicon. Billed as an off-road ready vehicle, the Rubicon was a game changer from the beginning. Before the Rubicon, production Jeep Wranglers needed to be upgraded, at a cost of $5000 or $6000, to be fully off-road ready. Few customers understood this, but off-road enthusiasts did and […]